Marketing
Is the product considered luxury? A bargain? What features make it stand out? Do we need to educate people about what the product is or does? Product marketing specialists are responsible for answering those questions and plotting a course to execute. This is where I come in and use my skillset to contribute to a great team with a great product(s).
A brand cannot establish itself within the marketplace without letting people see how it presents itself to them through marketing and their strategy behind it.